October 2026

Tea and coffee Top 10

Scores are normalized within the category and are not directly comparable with the industry ranking. MIXUE leads with 65.8, 5.6 points ahead of CHAGEE; this category's exposure is concentrated on Instagram.

Data through Oct 31Brands in category 5Next update Nov 30

Tea and coffee Top 10

Arrows vs. previous issue · all page data is public

1
MIXUETea and coffee65.8
Followers
51.6K
Follower growth rate
0.95%
Exposure
761.7K
Engagement
3.73%
Posts
30
Viral share
43.33%
2
CHAGEETea and coffee60.2
Followers
137.6K
Follower growth rate
0.26%
Exposure
213.7K
Engagement
3.67%
Posts
14
Viral share
14.29%
3
CoCo Fresh Tea & JuiceTea and coffee48.4
Followers
30.9K
Follower growth rate
0.23%
Exposure
79.4K
Engagement
1.98%
Posts
13
Viral share
23.08%
4
ChatimeTea and coffee44.7
Followers
65.7K
Follower growth rate
-0.02%
Exposure
50.8K
Engagement
3.54%
Posts
22
Viral share
22.73%
5
ShareteaTea and coffee44.6
Followers
164.5K
Follower growth rate
0.01%
Exposure
45.7K
Engagement
3.12%
Posts
15
Viral share
7.14%

Tea and coffee Top 10
Rank	Brand	Score	Followers	Follower growth rate	Exposure	Engagement	Posts	Viral share
1	MIXUETea and coffee	65.8	51.6K	0.95%	761.7K	3.73%	30	43.33%
2	CHAGEETea and coffee	60.2	137.6K	0.26%	213.7K	3.67%	14	14.29%
3	CoCo Fresh Tea & JuiceTea and coffee	48.4	30.9K	0.23%	79.4K	1.98%	13	23.08%
4	ChatimeTea and coffee	44.7	65.7K	-0.02%	50.8K	3.54%	22	22.73%
5	ShareteaTea and coffee	44.6	164.5K	0.01%	45.7K	3.12%	15	7.14%

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Brand × platform heatmap

Darker cells mean more posts by this brand on that platform this period; a grey 0 means no posts

YouTube

TikTok

Instagram

Facebook

Threads

CoCo Fresh Tea & Juice

LowHigh

Exposure share within the category

MIXUE carries 66.16% of exposure

Share of 31-day exposure across category brands

MIXUE 66.16%CHAGEE 18.56%CoCo Fresh Tea & Juice 6.89%Chatime 4.41%Sharetea 3.97%

Engagement rate by brand

Median engagement 3.54%; 2 brands above it

Interactions / exposure, 31 days

Full ranking data

Every New Retail Overseas Brand Rankings brand this issue (beyond the Top 20), 19 metrics, weekly series and viral post lists, delivered as Excel.

Category rankings

How the score works

Audience strength

Audience size: 15%
Follower growth: 20%

Content reach

Content activity: 10%
Content distribution: 25%
Viral potential: 10%

Engagement strength

Engagement performance: 20%

The SocialEcho overseas social media influence score is calculated out of 100 using public data from a brand's main official overseas social media accounts over the past 30 days. Data for the same brand across platforms is aggregated and compared with similar 3C brands. Account coverage is limited to the brand's main global official account (Global/Official) on each included platform, with at most one main account per platform. Regional, country, product-line, dealer and other affiliated accounts are excluded. If a brand has no unified main global account, its main international official account is selected using the brand's website, public platform identifiers and other verifiable information. The score comprises six dimensions: audience size (15%) reflects the brand's existing audience base; follower growth (20%) combines the growth rate and net follower gains to measure audience expansion; content activity (10%) combines publishing volume and consistency to reflect content investment; content distribution (25%) combines total views and median views per post to reflect overall reach and consistent distribution; engagement performance (20%) uses like, comment and share rates to reflect audience approval, discussion and active sharing; viral potential (10%) uses the proportion of viral posts to reflect the brand's ability to consistently produce widely distributed content. Dimension scores are combined using these weights to produce the brand's final overseas social media influence score.

Methodology →

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Tea and coffee Top 10

Tea and coffee Top 10

Brand × platform heatmap

Exposure share within the category

Engagement rate by brand