Platform capability matrix (SocialEcho)
Platform capability matrix (SocialEcho)
This document is table-first: by capability area and platform, it lists what is supported and how it differs. It does not use long per-platform prose. Detailed validation rules are in Platform publish limits — copy, media, and formats (hereafter “Publish limits”).
- Product site: socialecho.cn
- Help center: Help center (including OpenAPI, Platform publish limits)
| Document | Focus |
|---|---|
| Public API / OpenAPI | Paths, auth, success codes for HTTP use |
| Publish limits | Per-publish checks for copy, media, format, size |
| This document | What each platform supports in the product, and how it maps to Publish limits |
The SocialEcho console, account authorization, and in-app messages are authoritative.
Capability index
The blue entries below are links—in the help center (or a PDF with a table of contents), you can click to jump to the matching section.
| Area | See |
|---|---|
| Publishing | 1. Publishing, 6. Cheat sheet, Master matrix |
| Engagement | 2. Engagement, Master matrix |
| Monitoring | 3. Monitoring, Master matrix |
| Analytics | Global rules (data), 5. Analytics, Master matrix, Team plan |
| AI automation | 4. AI automation |
| Public API | Use the OpenAPI in the help center as the source of truth; the publish type list is in 1. Publishing and the quick type table at the end. |
Team plan and access gates
| Item | Description |
|---|---|
| X | Using / authorizing / operating an X account in SocialEcho requires a Team plan (see X* in the master matrix). |
| KOL monitoring, keywords | Team plan (see matrix columns KOL mon.*, Keywords*). |
| Analytics → report export | Exporting any analytics report requires a Team plan (column Report export*). |
| Batch publish | One-shot multi-account, multi-platform matrix publish requires a Team plan (column Batch publish*). |
Plans and entitlements: see the website and the console.
Global rules
Analytics (global rules)
| Sub-capability | Coverage |
|---|---|
| Account-level report, post-level report | All connected platforms (where the account is authorized and a data entry exists; follow the live product) |
| Competitor analysis | Only on: X, Telegram, YouTube, Facebook, Instagram |
Exporting reports requires a Team plan (table above).
Engagement and monitoring (which platforms)
| Sub-capability | Platforms |
|---|---|
| Comments, @ mentions, KOL monitoring | 7: Instagram, Reddit, Facebook, TikTok, YouTube, LinkedIn, X |
| Private messages (DMs) | 4: Instagram, Reddit, Facebook, TikTok |
| Competitor analysis / competitor monitoring | 5: X, Telegram, YouTube, Facebook, Instagram |
| Keyword monitoring | 2: YouTube, X (Team plan; see Team table) |
Publishing
Batch multi-account / multi-platform matrix publish requires a Team plan. For exact character limits and media rules, use Publish limits per platform. The table below lists which publish types each network supports in SocialEcho.
AI automation
Which platforms are available for each automation type is in 4. AI automation. The inbox “four DMs” (may include Reddit) may not match “AI DM assistant” 1:1 in the product.
Master matrix (Y/N)
Legend
✓: Supported
—: Not supported
A * in a column name: that capability is available only after a Team plan is active for it; plan details: Team plan.
| Platform | Platform & post reports | Comments | Mentions | KOL mon.* | DMs | Comp. analysis | Comp. monitor | Keywords* | Report export* | Batch publish* |
|---|---|---|---|---|---|---|---|---|---|---|
| ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | — | ✓ | ✓ | |
| ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | — | ✓ | ✓ | |
| X* | ✓ | ✓ | ✓ | ✓ | — | ✓ | ✓ | ✓ | ✓ | ✓ |
| YouTube | ✓ | ✓ | ✓ | ✓ | — | ✓ | ✓ | ✓ | ✓ | ✓ |
| TikTok | ✓ | ✓ | ✓ | ✓ | ✓ | — | — | — | ✓ | ✓ |
| ✓ | ✓ | ✓ | ✓ | — | — | — | — | ✓ | ✓ | |
| ✓ | ✓ | ✓ | ✓ | ✓ | — | — | — | ✓ | ✓ | |
| ✓ | — | — | — | — | — | — | — | ✓ | ✓ | |
| Telegram | ✓ | — | — | — | — | ✓ | ✓ | — | ✓ | — |
1. Publishing
| Platform | What you can publish (product meaning) | type in the publish API (OpenAPI) |
Map to Publish limits |
|---|---|---|---|
| Regular feed and Stories: no custom video cover in this flow; Reels can use a custom cover | post (mainly regular feed), reels, stories |
Two sub-sections: Regular, Reels; Reels: portrait required, 3–90s, etc. | |
| Feed and Stories: no custom video cover; Reels only can use a custom cover | post, reels, stories |
Single table for general feed/media rules; text-only often not allowed; media required, etc. | |
| X | Short or long post + media; no video cover | short_post, long_post |
One section; e.g. 280 characters body |
| YouTube | Long video, Shorts; not the same in-product “upload a cover with the post” as in the table below (follow YouTube / in-app) | video, shorts |
Two sub-sections: Regular (video), Shorts (portrait, etc.) |
| Single post format; no video cover | post |
One section | |
| TikTok | Video (and photo carousels, etc.); video can have a cover | video, photo |
One section |
| Pin / post; video pins can have a cover (board usually required) | post |
One section; board / category ID required | |
| Text, link, media-style posts; no video cover | text, link, media |
If Publish limits has no Reddit subsection, follow in-app validation and the help center |
Custom / uploadable video cover (in the SocialEcho publish flow):
| Scope | Cover supported? |
|---|---|
TikTok (video) |
Yes |
Pinterest (video pin, via post, etc.) |
Yes |
Facebook Reels only (reels) |
Yes |
Instagram Reels only (reels) |
Yes |
| All other networks / post types in this product | No (e.g. regular feed, Stories, X, YouTube flow in this doc, LinkedIn—confirm in the composer) |
Notes:
- If Publish limits does not detail Stories, use in-app messages at publish time; for similar rules, see Regular / Reels in the same network.
- All numeric caps (length, media count, portrait, duration) are in Publish limits.
- API fields and paths: OpenAPI in the help center.
2. Engagement
Pinterest and Telegram are not in the four-DM feature: show — for DMs. Other columns follow the master matrix.
| Platform | Comments | DMs | @ mentions | Notes |
|---|---|---|---|---|
| ✓ | ✓ | ✓ | DMs: one of four; can be used with 4. AI automation, per product. | |
| ✓ | ✓ | ✓ | Comments and DMs from Feed, Reels, etc. | |
| X* | ✓ | — | ✓ | Same as X* in the master matrix; no “four-DM” inbox. |
| YouTube | ✓ | — | ✓ | No “four-DM” inbox. |
| TikTok | ✓ | ✓ | ✓ | |
| ✓ | — | ✓ | No “four-DM” inbox. | |
| ✓ | ✓ | ✓ | One of the four DM networks. | |
| — | — | — | Not supported in this product area (see master matrix). | |
| Telegram | — | — | — | Not supported; not in the four-DM set. |
3. Monitoring
| Platform | KOL | Comp. analysis / comp. monitor | Keywords | Notes |
|---|---|---|---|---|
| ✓ | ✓ | — | One of the five competitor networks; KOL / keywords need a Team plan. | |
| ✓ | ✓ | — | ||
| X* | ✓ | ✓ | ✓ | Keywords: only YouTube + X (KOL/keywords: Team; see matrix * columns). |
| YouTube | ✓ | ✓ | ✓ | |
| TikTok | ✓ | — | — | |
| ✓ | — | — | ||
| ✓ | — | — | ||
| — | — | — | Not supported in the seven-network monitoring set (see master matrix). | |
| Telegram | — | ✓ | — | Five-network competitor set; no seven-network KOL/keywords in this table. |
The five “competitor” platforms are marked in the competitor columns. Keyword is only X and YouTube.
4. AI automation
| Automation | Summary | X | TikTok | YouTube | |||
|---|---|---|---|---|---|---|---|
| AI rewrite & sync | Source → rewrite → sync to targets | ✓ | ✓ | ✓ | — | — | — |
| AI comment assistant | Auto-reply, sentiment, conversion | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| AI DM assistant | 24/7 DMs | — | ✓ | ✓ | ✓ | — | — |
| AI post action assistant | Keywords + cadence: like / follow / comment / repost | ✓ | — | — | — | — | — |
| AI post acquisition assistant | KOL/post comment threads, lead replies | ✓ | ✓ | ✓ | ✓ | ✓ | — |
Unified four-DM (may include Reddit) vs AI DM assistant (often TikTok, Facebook, Instagram in the product) may not match; use 4. AI automation for automation and the inbox for messaging entry. Platforms not listed (Pinterest, etc.): see the product.
5. Analytics
| Platform | Account report | Post report | Competitor analysis | Notes |
|---|---|---|---|---|
| Facebook / Instagram / X / YouTube / Telegram | ✓ | ✓ | ✓ | Competitor analysis only on the five networks; Telegram subject to auth and data. |
| TikTok / LinkedIn / Reddit / Pinterest | ✓ | ✓ | — | No competitor; all-platform account/post reports when connected |
Exporting any analytics report requires a Team plan.
6. Cheat sheet
| Platform | Publishing & product notes |
|---|---|
post / reels / stories; Reels only: video cover; Regular / Stories — no |
|
post / reels / stories; Reels only: cover; Feed/Stories — no; see Publish limits for media rules |
|
| X | No video cover; Team for account; 280 chars, etc. — Publish limits |
| YouTube | Not the “upload cover in §1” set; video+shorts rules in Publish limits Shorts |
| TikTok | video can have cover; video+photo; no competitor/keyword in master matrix |
No video cover; post only; no DMs / competitor / keyword in unified table |
|
Video pin: cover; post + board; engagement per master matrix |
|
text / link / media; if no subsection in Publish limits, follow validation |
|
| Telegram | Data & competitor per master matrix; not in the four-DM set. |
Publish API type (quick ref)
| Platform | type values |
|---|---|
post, reels, stories |
|
reels, post, stories |
|
| X | short_post, long_post |
| YouTube | video, shorts |
post |
|
| TikTok | video, photo |
post |
|
text, link, media |
Updates: Capabilities may change with product releases. The help center and website are authoritative.
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