Product Update Log - 2026/09/20

Updates

• AI-generated content supports audio translation and voice replacement functions.
• TikTok Shop now supports Mexico, Brazil, and Southeast Asia.
• LinkedIn supports authorizing personal profiles and publishing content.

I. AI-generated content supports audio translation and voice-switching functionality.

AI-generated content now includes features for narration translation and voice replacement.

The voiceover translation feature helps teams translate spoken content from videos into other languages, making it suitable for content localization for different countries and regions. The "Change Person" feature allows teams to change the people appearing in the video, enabling them to adjust the video presentation based on different markets, account positioning, or content needs.

These two capabilities can be applied to the secondary creation of the same video content, reducing the work of reshooting and reproducing.

Operation path

Click on 【Creation】-【Video Translation】. Currently, it supports three generation modes: translation only, replacement only, and replacement + translation. After selecting the corresponding mode, upload your materials to start generating.

Use cases

• Multilingual content localization : Convert existing spoken videos into language versions used in the target market to adapt to the content dissemination needs of different regions.
• Regional account content adaptation : When publishing the same theme to different markets, adjust the people appearing in the video according to the account's positioning.
• Secondary use of content materials : Retain the original topics and shooting materials, and create new content versions by translation or by changing the person in charge.
• Unified brand image management : Adjust the people featured in videos according to the appearance requirements of different accounts to ensure that the content is consistent with the account's positioning.

II. TikTok Shop Adds Supported Regions

TikTok Shop now supports Mexico, Brazil, and Southeast Asia, further expanding its coverage of the Latin American and Southeast Asian markets.

The newly added regions include:

• Mexico : Supports both cross-border and domestic travel.
• Brazil : Supporting its own people
• Southeast Asia : Indonesia (ID), Malaysia (MY), Philippines (PH), Singapore (SG), Thailand (TH), Vietnam (VN). Both cross-border and local connections are supported.

The team can expand the sales and content operation scope of TikTok Shop based on the location of the store and business plans.

Operation path

Click on [Social Media Accounts] - [Add Account], select [tkshop]. Currently, it supports authorization for store/channel accounts and influencer accounts. After successful authorization, you can publish product promotion videos and view store sales data.

Use cases

• Latin American market expansion : Planning content and merchandise operation strategies for TikTok Shop in Mexico and Brazil.
• Southeast Asia Regional Operations : Localizing content for markets such as Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.
• Cross-border and local business synergy : Configure corresponding store operation plans based on Mexico's cross-border or local business models.
• Multi-region product promotion : Unify the management of TikTok Shop operations by focusing on the pace of products, activities, and content across different markets.

III. LinkedIn supports personal page authorization and publishing.

SocialEcho now supports LinkedIn profile authorization and publishing functionality.

After authorizing a personal profile, the team can manage the content publishing of a LinkedIn profile in SocialEcho, integrating personal branding, professional content, and company-related information into a unified social media operations process.

Operation path

Click on [Social Media Accounts] - [Add Account], select [LinkedIn], and complete the authorization for your profile.

Use cases

• Founder Content Operations : The team assists in managing the founder's or executive's LinkedIn profile, and coordinates industry perspectives and company news.
• Expert Brand Building : Continuously publish professional experience, industry observations, and case studies to build personal professional influence.
• Employee content collaboration : The content team prepares materials and then publishes content suitable for employee accounts through their personal homepages.
• Recruitment and Employer Branding : Reach professional talent by publishing team updates, job postings, and company culture content on personal homepages.

Regarding SocialEcho

SocialEcho is a full-fledged social media AI workbench for teams expanding overseas, supporting content creation, multi-platform publishing, comment and private message management, data analysis, and automated operations.

With this update, the team can use AI creation tools to adapt more video content, expand the target market of TikTok Shop, and integrate LinkedIn profiles into a unified content publishing process.